Best Backlink Analysis Tools for SEO in 2023

Backlinks are one of the most important ranking factors in SEO. They are essentially votes of confidence from other websites that tell search engines that your website is a valuable resource. The more high-quality backlinks you have, the higher your website will likely rank in search results. We have listed the Best Backlink Analysis Tools for SEO of 2023.

That’s why it’s important to track and analyze your backlinks regularly. This will help you identify the backlinks that are helping you rank and any bad backlinks that may harm your ranking.

Many backlink analysis tools are available on the market, but not all are created equal. This article will look at the best backlink analysis tools for SEO in 2023.

Table of Contents

What are Backlinks?

Backlinks are links from other websites to yours. They are also known as inbound links or incoming links.

Backlinks are important for SEO because they tell search engines that your website is a valuable resource. The more high-quality backlinks you have, the higher your website will likely rank in search results.

Why are Backlinks Important for SEO?

Backlinks are important for SEO for some reasons:

  • They signal to search engines that your website is authoritative and trustworthy.
  • They help to improve your website’s domain rating and ranking.
  • They can drive traffic to your website from other websites.

How to Choose a Backlink Analysis Tool?

When choosing a backlink analysis tool, there are a few things you should keep in mind:

  • Accuracy: The tool should be able to identify and index all of your backlinks accurately.
  • Data freshness: The tool should update its data regularly so that you’re always getting the most up-to-date information about your backlinks.
  • Features: The tool should offer a variety of features that will help you analyze your backlinks, such as link velocity tracking, anchor text analysis, and competitive backlink analysis.
  • Pricing: The tool should be affordable for your budget.

Best Backlink Analysis Tools for SEO in 2023

Here are some of the best backlink analysis tools for SEO in 2023:

1. Ahrefs

Ahrefs Site Explorer: This tool thoroughly analyses your website’s backlink profile. You can see all of your backlinks, their anchor text, and their domain rating (DR). You can also see which websites are linking to you the most and which pages on your website are getting the most backlinks.

Ahrefs Backlink Monitor: This tool tracks your backlink profile over time. You can see which backlinks are new, which have been lost, and which have changed their anchor text.

Ahrefs

Ahrefs Link Intersect: This tool allows you to find websites linking to your competitors but not to you. This can help you to identify new backlink opportunities.

Ahrefs Content Explorer: This tool allows you to find high-quality content you can link to in your articles. This can help you to improve your backlink profile and increase your website’s ranking.

How does Ahrefs work?

Ahrefs crawls the web regularly to find new backlinks. It then stores this data in its massive backlink index, which is one of the largest in the world. Ahrefs users can then use this data to analyze their backlink profiles and those of their competitors.

What data does Ahrefs provide?

Ahrefs provides a wide range of data on backlinks, including:

  • The number of backlinks to a website or URL
  • The referring domains (i.e., the websites that are linking to a website or URL)
  • The anchor text of backlinks
  • The Domain Rating (DR) and URL Rating (UR) of referring domains and URLs
  • The link type (i.e., dofollow or nofollow)
  • The historical growth or decline of backlinks

How to use Ahrefs

Ahrefs can be used for a variety of purposes, including:

  • Identifying backlink opportunities: Ahrefs can help you to identify websites that are linking to your competitors but not to you. You can then reach out to these websites to see if they would be willing to link to you as well.
  • Analyzing your competitor’s backlink profiles: Ahrefs can help you understand where your competitors get their backlinks. You can then use this information to develop your backlink-building strategy.
  • Monitoring your backlink profile: Ahrefs can help you track the growth or decline of your backlinks. This can help identify potential problems, such as spammy backlinks, that could harm your SEO performance.

A step-by-step guide to using Ahrefs

To use Ahrefs, create an account and enter the URL of the website or URL that you want to analyze. Ahrefs will then generate a report that contains a wealth of data on the backlink profile of the website or URL.

Here is a step-by-step guide to using Ahrefs to analyze your backlink profile:

  1. Go to the Ahrefs website and create an account.
  2. Enter the URL of your website into the search bar.
  3. Click on the “Site Explorer” tab.
  4. On the left-hand side of the page, click on the “Backlinks” tab.
  5. This will show you a list of all of the backlinks to your website.

You can use the filters on the left-hand side of the page to filter the backlinks by referring domain, anchor text, and other criteria.

To analyze your competitor’s backlink profile, enter the URL of their website into the search bar and follow the same steps above.

2. Semrush

Semrush is another popular backlink analysis tool. It offers a similar set of features to Ahrefs, including:

  • Semrush Backlink Analytics: This tool thoroughly analyses your website’s backlink profile. You can see all of your backlinks, their anchor text, and their domain authority (DA). You can also see which websites are linking to you the most and which pages on your website are getting the most backlinks.

Semrush Backlink Audit: This tool identifies bad backlinks that may harm your ranking. You can then disavow these backlinks to improve your ranking.

Semrush Link Building Tool: This tool helps you to find new backlink opportunities. You can see which websites link to your competitors but not to you. You can also see which keywords drive the most traffic to your competitors.

semrush

How does Semrush work?

Semrush crawls the web regularly to find new backlinks. It then stores this data in its massive backlink index, which is one of the largest in the world. Semrush users can then use this data to analyze their backlink profiles and those of their competitors.

What data does Semrush provide?

Semrush provides a wide range of data on backlinks, including:

  • The number of backlinks to a website or URL
  • The referring domains (i.e., the websites that are linking to a website or URL)
  • The anchor text of backlinks
  • The Authority Score (AS) of referring domains and URLs
  • The link type (i.e., dofollow or nofollow)
  • The historical growth or decline of backlinks

How to use Semrush

Semrush can be used for a variety of purposes, including:

  • Identifying backlink opportunities: Semrush can help you to identify websites that are linking to your competitors but not to you. You can then reach out to these websites to see if they would be willing to link to you as well.
  • Analyzing your competitor’s backlink profiles: Semrush can help you understand where your competitors get their backlinks. You can then use this information to develop your backlink-building strategy.
  • Monitoring your backlink profile: Semrush can help you track the growth or decline of your backlinks. This can help identify potential problems, such as spammy backlinks, that could harm your SEO performance.

A step-by-step guide to using Semrush

To use Semrush to analyze your backlink profile, simply follow these steps:

  1. Go to the Semrush website and create an account.
  2. Enter the URL of your website into the search bar.
  3. Click on the “Backlink Analytics” tab.
  4. This will show you a summary of your backlink profile, including the number of backlinks, referring domains, and Authority Score.
  5. You can use the filters on the left-hand side of the page to filter the backlinks by referring domain, anchor text, and other criteria.

To analyze your competitor’s backlink profile, enter the URL of their website into the search bar and follow the same steps above.

3. Majestic SEO

Majestic SEO is another popular backlink analysis tool. It offers several unique features, including:

  • Majestic Trust Flow: This metric measures the quality of your backlinks.
  • Majestic Citation Flow: This metric measures the quantity of your backlinks.
  • Majestic Topical Trust Flow: This metric measures the quality of your backlinks from relevant websites.
  • Majestic Topical Citation Flow: This metric measures the quantity of your backlinks from relevant websites.
Majestic
Majestic

Majestic SEO also offers several features that are specifically designed for SEO professionals, such as:

  • Majestic Backlink History: This tool lets you see how your backlink profile has changed.
  • Majestic Backlink Compare: This tool allows you to compare your backlink profile to your competitors.
  • Majestic Link Building Opportunities: This tool suggests new backlink opportunities to you.

4. Moz Link Explorer

Moz Link Explorer is a popular backlink analysis tool known for its user-friendly interface. It offers a variety of features, including:

  • Moz Domain Authority: This metric measures the overall authority of your website.
  • Moz Link Authority: This metric measures the authority of individual pages on your website.
  • Moz Spam Score: This metric measures the likelihood of a website engaging in spammy link-building practices.

Moz Pro

Moz Link Explorer also offers some features that are specifically designed for SEO professionals, such as:

  • Moz Link Intersect: This tool allows you to find websites linking to your competitors but not to you.
  • Moz Majestic Comparison: This tool allows you to compare your website’s Moz Domain Authority and Moz Link Authority to your competitors’ websites.
  • Moz Link Building Opportunities: This tool suggests new backlink opportunities for you.

How does Majestic SEO work?

Majestic SEO crawls the web regularly to find new backlinks. It then stores this data in its massive backlink index, which is one of the largest in the world. Majestic SEO users can then use this data to analyze their backlink profiles and those of their competitors.

What data does Majestic SEO provide?

Majestic SEO provides a wide range of data on backlinks, including:

  • The number of backlinks to a website or URL
  • The referring domains (i.e., the websites that are linking to a website or URL)
  • The anchor text of backlinks
  • The Trust Flow and Citation Flow of referring domains and URLs
  • The link type (i.e., dofollow or nofollow)
  • The historical growth or decline of backlinks

Trust Flow and Citation Flow

Trust Flow and Citation Flow are two unique metrics that Majestic SEO uses to measure the quality of backlinks.

  • Trust Flow is a measure of how trustworthy the referring domain is.
  • Citation Flow is a measure of how influential the referring domain is.

Backlinks from high Trust Flow and Citation Flow domains are more valuable for SEO than backlinks from low Trust Flow and Citation Flow domains.

How to use Majestic SEO

Majestic SEO can be used for a variety of purposes, including:

  • Identifying backlink opportunities: Majestic SEO can help you to identify websites that are linking to your competitors but not to you. You can then reach out to these websites to see if they would be willing to link to you as well.
  • Analyzing your competitor’s backlink profiles: Majestic SEO can help you understand where your competitors get their backlinks. You can then use this information to develop your backlink-building strategy.
  • Monitoring your backlink profile: Majestic SEO can help you track the growth or decline of your backlinks. This can help identify potential problems, such as spammy backlinks, that could harm your SEO performance.

A step-by-step guide to using Majestic SEO

To use Majestic SEO to analyze your backlink profile, simply follow these steps:

  1. Go to the Majestic SEO website and create an account.
  2. Enter the URL of your website into the search bar.
  3. Click on the “Site Explorer” tab.
  4. This will show you a summary of your backlink profile, including the number of backlinks, referring domains, Trust Flow, and Citation Flow.
  5. You can use the filters on the left-hand side of the page to filter the backlinks by referring domain, anchor text, and other criteria.

To analyze your competitor’s backlink profile, enter the URL of their website into the search bar and follow the same steps above.

5. OpenLinkProfiler

OpenLinkProfiler is a free backlink analysis tool that allows you to check the link profile of any website. Axandra GmbH, the same company behind the popular SEO tool SEOProfiler, develops it.

OpenLinkProfiler is a powerful tool that SEOs and marketers of all experience levels can use. It is easy to use and provides a wealth of information about a website’s backlinks.

OpenLinkProfiler

How to use OpenLinkProfiler

To use OpenLinkProfiler, enter the URL of the website you want to analyze into the search bar and click the “Analyze” button. OpenLinkProfiler will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type

What can you learn from OpenLinkProfiler?

OpenLinkProfiler can provide you with a wealth of information about a website’s backlinks, which can be used to improve your SEO strategy.

For example, you can use OpenLinkProfiler to:

  • Identify high-quality backlinks that you can try to replicate
  • Identify low-quality backlinks that you may want to disavow
  • Track the growth of your backlink profile over time
  • Analyze the backlink profiles of your competitors

6. Linkio

Linkio is a backlink analysis tool that helps you monitor and improve your website’s backlink profile. It provides a comprehensive overview of your backlinks, including their anchor text, domain authority, and spam score.

Linkio also allows you to compare your backlink profile to your competitors and to track your backlink growth over time. This information can be used to identify areas where you can improve your backlink-building strategy.

Linkio

How to use Linkio

To use Linkio, create an account and enter the website URL you want to analyze. Linkio will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type

What can you learn from Linkio?

Linkio can provide you with a wealth of information about your website’s backlinks, which can be used to improve your SEO strategy.

For example, you can use Linkio to:

  • Identify high-quality backlinks that you can try to replicate
  • Identify low-quality backlinks that you may want to disavow
  • Track the growth of your backlink profile over time
  • Analyze the backlink profiles of your competitors

7. Serpstat

Serpstat is a comprehensive SEO tool that offers a variety of features, including backlink analysis. Serpstat’s backlink analysis tool is one of the most powerful and versatile tools on the market, and SEOs and marketers of all levels of experience can use it.

Serpstat

How to use Serpstat’s backlink analysis tool

To use Serpstat’s backlink analysis tool, enter the URL of the website you want to analyze into the search bar and click the “Analyze” button. Serpstat will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type
  • Referring page
  • First seen
  • Last seen

What can you learn from Serpstat’s backlink analysis tool?

Serpstat’s backlink analysis tool can provide you with a wealth of information about a website’s backlinks, which can be used to improve your SEO strategy.

For example, you can use Serpstat’s backlink analysis tool to:

  • Identify high-quality backlinks that you can try to replicate
  • Identify low-quality backlinks that you may want to disavow
  • Track the growth of your backlink profile over time
  • Analyze the backlink profiles of your competitors
  • Find new link-building opportunities
  • Monitor your backlink profile for changes

8. Monitor Backlinks

Monitor Backlinks is a backlink analysis tool that helps you track and improve your website’s backlink profile. It provides a comprehensive overview of your backlinks, including their anchor text, domain authority, and spam score.

Monitor Backlinks also allows you to compare your backlink profile to your competitors and to track your backlink growth over time. This information can be used to identify areas where you can improve your backlink-building strategy.

Monitor Backlinks

How to use Monitor Backlinks

To use Monitor Backlinks, create an account and enter the website URL you want to analyze. Monitor Backlinks will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type
  • First seen
  • Last seen
  • TLD
  • Country

What can you learn from monitoring backlinks?

Monitor Backlinks can provide you with a wealth of information about your website’s backlinks, which can be used to improve your SEO strategy.

For example, you can use Monitor Backlinks to:

  • Identify high-quality backlinks that you can try to replicate
  • Identify low-quality backlinks that you may want to disavow
  • Track the growth of your backlink profile over time
  • Analyze the backlink profiles of your competitors
  • Find new link-building opportunities
  • Monitor your backlink profile for changes

9. Backlink Tracker by Linkody

Backlink Tracker by Linkody is a powerful backlink analysis tool that can help you improve your website’s SEO performance. It provides a comprehensive overview of your backlinks, including their anchor text, domain authority, and spam score.

Backlink Tracker also allows you to track the growth of your backlink profile over time, identify high-quality and low-quality backlinks, and monitor your backlinks for changes. This information can be used to develop a more effective backlink-building strategy and to protect your website from negative SEO attacks.

Backlink Tracker by Linkody

How to use Backlink Tracker by Linkody

To use Backlink Tracker by Linkody, create an account and enter the website URL you want to analyze. Backlink Tracker will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain
  • The link status (e.g., live, lost, broken)
  • The first date
  • The last date

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type
  • Link status
  • First seen date
  • Last seen date
  • Country
  • TLD

What can you learn from Backlink Tracker by Linkody?

Backlink Tracker by Linkody can provide you with a wealth of information about your website’s backlinks, which can be used to improve your SEO strategy.

10. CognitiveSEO

CognitiveSEO is a powerful backlink analysis tool that can help you improve your website’s SEO performance. It provides a comprehensive overview of your backlinks, including their anchor text, domain authority, and spam score.

CognitiveSEO also allows you to track the growth of your backlink profile over time, identify high-quality and low-quality backlinks, and monitor your backlinks for changes. This information can be used to develop a more effective backlink-building strategy and to protect your website from negative SEO attacks.

CognitiveSEO

How to use CognitiveSEO

To use CognitiveSEO, create an account and enter the website URL you want to analyze. CognitiveSEO will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain
  • The link status (e.g., live, lost, broken)
  • The first date
  • The last date
  • The referring page

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type
  • Link status
  • First seen date
  • Last seen date
  • Referring page
  • Country
  • TLD

What can you learn from CognitiveSEO?

CognitiveSEO can provide you with a wealth of information about your website’s backlinks, which can be used to improve your SEO strategy.

For example, you can use CognitiveSEO to:

  • Identify high-quality backlinks: You can use CognitiveSEO to identify high-quality backlinks by filtering the backlinks by domain authority and spam score. High-quality backlinks are those that come from high-authority, low-spam websites.
  • Identify low-quality backlinks: You can use CognitiveSEO to identify low-quality backlinks by filtering the backlinks by domain authority and spam score. Low-quality backlinks are those that come from low-authority, high-spam websites.
  • Track the growth of your backlink profile over time: You can use CognitiveSEO to track the growth of your backlink profile over time by crawling your website regularly and comparing the backlink profiles from different times. This can help you to see if your SEO efforts are paying off.
  • Analyze the backlink profiles of your competitors: You can use CognitiveSEO to analyze the backlink profiles of your competitors to see what kind of backlinks they have and where they are coming from. This information can be used to develop your backlink strategy.
  • Find new link-building opportunities: You can use CognitiveSEO to find new ones by identifying websites linking to your competitors but not to you.
  • Monitor your backlinks for changes: You can use CognitiveSEO to monitor your backlinks for changes, such as new backlinks, lost backlinks, or changes to the link status. This can help you to identify any problems with your backlink profile and to take corrective action if necessary.

11. LinkResearchTools

LinkResearchTools (LRT) is a powerful backlink analysis tool that can help you improve your website’s SEO performance. It provides a comprehensive overview of your backlinks, including their anchor text, domain authority, and spam score.

LRT also allows you to track the growth of your backlink profile over time, identify high-quality and low-quality backlinks, and monitor your backlinks for changes. This information can be used to develop a more effective backlink-building strategy and to protect your website from negative SEO attacks.

LinkResearchTools

How to use LinkResearchTools

To use LinkResearchTools, create an account and enter the website URL you want to analyze. LRT will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain
  • The link status (e.g., live, lost, broken)
  • The first date
  • The last date
  • The referring page
  • The link type (e.g., dofollow, nofollow, UGC)
  • The link source (e.g., article, directory, social media)

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type
  • Link status
  • First seen date
  • Last seen date
  • Referring page
  • Link source
  • Country
  • TLD

What can you learn from LinkResearchTools?

LinkResearchTools can provide you with a wealth of information about your website’s backlinks, which can be used to improve your SEO strategy.

12. LinkChecker

LinkChecker is a backlink analysis tool that can help you to improve your website’s SEO performance. It provides a comprehensive overview of your backlinks, including their anchor text, domain authority, and spam score.

LinkChecker also allows you to track the growth of your backlink profile over time, identify high-quality and low-quality backlinks, and monitor your backlinks for changes. This information can be used to develop a more effective backlink-building strategy and to protect your website from negative SEO attacks.

How to use LinkChecker

To use LinkChecker, create an account and enter the website URL you want to analyze. LinkChecker will then crawl the website and collect data on its backlinks.

Once the crawl is complete, you will receive a detailed report of the website’s backlink profile. This report will include information such as:

  • The total number of backlinks
  • The number of unique backlinks
  • The anchor text of each backlink
  • The domain authority of each linking domain
  • The spam score of each linking domain
  • The link status (e.g., live, lost, broken)
  • The first date
  • The last date
  • The referring page
  • The link type (e.g., dofollow, nofollow, UGC)
  • The link source (e.g., article, directory, social media)

You can also filter the backlinks by a variety of criteria, such as:

  • Domain authority
  • Spam score
  • Anchor text
  • Linking domain type
  • Link type
  • Link status
  • First seen date
  • Last seen date
  • Referring page
  • Link source
  • Country
  • TLD

What can you learn from LinkChecker?

LinkChecker can provide you with a wealth of information about your website’s backlinks, which can be used to improve your SEO strategy.

13. Link Assistant – AIOSEO

Link Assistant is a backlink analysis tool part of the All in One SEO plugin for WordPress. It allows you to identify all of the backlinks to your website, as well as the quality and relevance of those links. Link Assistant can also help you identify orphaned pages, which are pages on your website that do not have any internal links pointing to them.

Link Assistant – AIOSEO

How to use Link Assistant

To use Link Assistant, you must have the All in One SEO plugin installed on your WordPress website. Once the plugin is installed, you can go to SEO > Link Assistant in your WordPress dashboard.

The Link Assistant dashboard will show you an overview of your backlinks, including the following information:

  • The number of backlinks to your website
  • The number of domains that are linking to your website
  • The number of orphaned pages on your website

You can click on the Links Report tab to view a more detailed report of your backlinks. This report will show you the following information for each backlink:

  • The domain that is linking to your website
  • The URL of the page on your website that is being linked to
  • The anchor text that is being used in the backlink
  • The type of link (e.g., dofollow, nofollow)
  • The trust flow and citation flow of the linking domain

You can use the filters at the top of the report to filter the backlinks by domain, URL, anchor text, type, trust flow, and citation flow.

To identify orphaned pages, click the Orphaned Posts tab in the Link Assistant dashboard. This tab will show you a list of all of the pages on your website that do not have any internal links pointing to them.

You can add internal links to orphaned pages by clicking the Add Link button next to each page. Link Assistant will suggest some relevant pages on your website that you can link to.

How to use Link Assistant to improve your website’s SEO

Here are a few ways that you can use Link Assistant to improve your website’s SEO:

  • Identify high-quality backlinks. Use the Link Assistant dashboard to identify the domains that are linking to your website with the highest trust flow and citation flow. These are the backlinks that are most likely to have a positive impact on your website’s ranking.
  • Identify orphaned pages. Use the Orphaned Posts tab to identify any orphaned pages on your website. Add internal links to these pages to improve their visibility and ranking potential.
  • Develop a backlink-building strategy. Use the information from the Link Assistant dashboard to develop a backlink-building strategy. Focus on getting backlinks from high-quality, relevant websites.

14. Link-Assistant

Link-Assistant is a powerful backlink analysis tool that can help you improve your website’s SEO. It is a part of the SEO PowerSuite, a suite of SEO tools that includes Rank Tracker, WebSite Auditor, and SEO SpyGlass.

Link-Assistant can help you to:

  • Identify all of the backlinks to your website
  • Analyze the quality and relevance of your backlinks
  • Discover new link-building opportunities
  • Monitor your link-building progress
  • Identify and remove toxic backlinks

Link-Assistant

How to use Link-Assistant

To use Link-Assistant, you must create an account and download the software. Once you have installed the software, you can start your backlink analysis by entering the URL of your website.

Link-Assistant will then start crawling your website and identifying all the backlinks to your pages. This process can take some time, depending on the size and complexity of your website.

Once the crawl is complete, Link-Assistant will generate a report that shows you all of the backlinks to your website. The report will also include information about the quality and relevance of each backlink, such as the domain authority, trust flow, and citation flow of the linking domain.

You can use the Link-Assistant report to identify the following:

  • High-quality backlinks from relevant websites
  • Low-quality backlinks from irrelevant websites
  • Toxic backlinks from spammy websites
  • New backlinks that you have recently acquired
  • Lost backlinks that you have recently lost

You can also use Link-Assistant to discover new link-building opportunities. The software has a built-in link prospecting tool that can help you find websites relevant to your niche and likely to link to your website.

How Link-Assistant Help You

Once you have identified a list of potential link-building targets, you can use Link-Assistant to reach out to those websites and request a link. Link-Assistant has a built-in email outreach tool that can help you to automate this process.

Link-Assistant can also help you to monitor your link-building progress. The software has a built-in dashboard that shows you the number of backlinks that you have acquired over time, as well as the quality and relevance of those backlinks.

You can use this information to track your progress and to identify areas where you need to improve. Finally, Link-Assistant can help you to identify and remove toxic backlinks. Toxic backlinks are backlinks from spammy websites that can harm your website’s ranking in search results.

Link-Assistant has a built-in backlink disavow tool that can help you identify and disavow toxic backlinks.

15. Ubersuggest

Backlinks are one of the most important ranking factors in Google’s algorithm. They are essentially votes of confidence from other websites to your own. The more high-quality backlinks you have, the higher your website will rank in search results.

Ubersuggest is a free backlink analysis tool to help you understand your website’s backlink profile and identify improvement opportunities. With Ubersuggest, you can:

  • See the total number of backlinks to your website, as well as the number of referring domains (i.e., the number of unique websites that link to you).
  • Identify your top backlinks, including the anchor text used and the page authority of the linking website.
  • Find new link-building opportunities by analyzing your competitors’ backlink profiles.
  • Track your backlink growth over time.

Ubersuggest

How to Use Ubersuggest for Backlink Analysis

To use Ubersuggest for backlink analysis, enter your website’s URL into the search bar and click “Search.” Ubersuggest will then generate a report that includes the following information:

  • Overview: This section summarizes your website’s backlink profile, including the total number of backlinks, referring domains, and page authority.
  • Top Pages by Backlinks: This section shows you the pages on your website with the most backlinks.
  • Top Linking Domains: This section shows you the domains that link to your website the most.
  • New & Lost Referring Domains: This section shows you the domains that have started linking to your website in the past 30 days, as well as the domains that have stopped linking to your website.
  • Backlinks: This section shows you a list of all the backlinks to your website, including the anchor text used and the page authority of the linking website.

How to Interpret the Ubersuggest Backlink Report

Once you have generated the backlink report, you can start to analyze it to identify areas for improvement. Here are a few things to look for:

  • The number of backlinks: The more backlinks you have, the better. However, it is important to note that quality is more important than quantity. A few high-quality backlinks from authoritative websites are worth more than hundreds of low-quality backlinks from spammy websites.
  • The diversity of your backlinks: It is important to have a diverse range of backlinks from different websites. This shows Google that your website is popular and trustworthy.
  • The anchor text used: The anchor text is the text that is used to link to your website. Google uses anchor text to understand the content of your website. Therefore, it is important to have backlinks with relevant anchor text.
  • The page authority of the linking websites: The page authority of a website is a measure of its authority and importance. Backlinks from high-page-authority websites are more valuable than backlinks from low-page-authority websites.

How to Use Ubersuggest to Improve Your Backlink Profile

Once you have analyzed your backlink profile, you can start to take steps to improve it. Here are a few ideas:

  • Create high-quality content that is worthy of being linked to. This is the best way to attract high-quality backlinks from other websites.
  • Reach out to other websites and ask for links. This is known as guest blogging, and it is a great way to build backlinks from relevant websites.
  • Use social media to promote your content and attract links. Social sharing can help to get your content in front of more people, which can lead to more backlinks.
  • Monitor your backlink profile regularly and remove any low-quality backlinks. This is important because low-quality backlinks can harm your rankings.

16. Google Search Console

Google Search Console (GSC) is a free tool from Google that helps website owners and SEO professionals monitor and improve their website’s performance in search results. One of the features of GSC is the Links report, which provides a wealth of information about your website’s backlinks.

Google Search Console

How to use Google Search Console for backlink analysis

To use Google Search Console for backlink analysis, follow these steps:

  1. Log in to your Google Search Console account.
  2. Select the website that you want to analyze.
  3. Click on the “Links” report in the left-hand menu.

The Links report will show you a variety of information about your website’s backlinks, including:

  • Total backlinks: The total number of backlinks to your website.
  • Referring domains: The number of unique websites that link to your website.
  • Top linking domains: The websites that link to your website the most.
  • Anchor text: The text that is used to link to your website.
  • External links: A list of all of the backlinks to your website, including the anchor text used and the page authority of the linking website.

How to interpret the Google Search Console Links report

Once you have generated the Links report, you can start to analyze it to identify areas for improvement. Here are a few things to look for:

  • The number of backlinks: The more high-quality backlinks you have, the better. However, it is important to note that quality is more important than quantity. A few high-quality backlinks from authoritative websites are worth more than hundreds of low-quality backlinks from spammy websites.
  • The diversity of your backlinks: It is important to have a diverse range of backlinks from different websites. This shows Google that your website is popular and trustworthy.
  • The anchor text used: The anchor text is the text that is used to link to your website. Google uses anchor text to understand the content of your website. Therefore, it is important to have backlinks with relevant anchor text.
  • The page authority of the linking websites: The page authority of a website is a measure of its authority and importance. Backlinks from high-page-authority websites are more valuable than backlinks from low-page-authority websites.

How to use Google Search Console to improve your backlink profile

Once you have analyzed your backlink profile, you can start to take steps to improve it. Here are a few ideas:

  • Create high-quality content that is worthy of being linked to. This is the best way to attract high-quality backlinks from other websites.
  • Reach out to other websites and ask for links. This is known as guest blogging, and it is a great way to build backlinks from relevant websites.
  • Use social media to promote your content and attract links. Social sharing can help to get your content in front of more people, which can lead to more backlinks.
  • Monitor your backlink profile regularly and disavow any low-quality backlinks. This is important because low-quality backlinks can harm your rankings.

17. Bing Webmaster Tools

Bing Webmaster Tools (BWT) is a free suite of tools and reports that helps website owners and admins manage their websites in Bing Search. One of the key features of BWT is the Backlinks report, which provides insights into the backlink profile of a website.

Bing Webmaster Tools

How to use the Bing Webmaster Tools Backlinks report

The BWT Backlinks report provides several insights into your website’s backlink profile, including:

  • The total number of backlinks to your website
  • The number of referring domains (unique websites that link to your website)
  • The anchor text of the backlinks (the text that is used to link to your website)
  • The trust rank of the referring domains (a measure of the quality of the websites that link to your website)

You can use these insights to assess the quality of your backlink profile and identify areas where you can improve. For example, if you have a lot of backlinks from low-quality websites, you may want to focus on building links from higher-quality websites.

To use the BWT Backlinks report, log in to your BWT account and click the “Backlinks” tab. From here, you can view a summary of your website’s backlink profile, as well as a more detailed list of all backlinks to your website.

How to use the BWT Backlinks report to improve your SEO

Here are a few tips on how to use the BWT Backlinks report to improve your SEO:

  • Identify and disavow low-quality backlinks. As mentioned above, low-quality backlinks can hurt your search engine rankings. To identify low-quality backlinks, you can look for backlinks from websites with low trust ranks or websites irrelevant to your niche. Once you have identified low-quality backlinks, you can disavow them using the BWT Disavow Links tool.
  • Build backlinks from high-quality websites. The best way to improve your website’s backlink profile is to build backlinks from high-quality websites. You can do this by creating high-quality content that other web admins will want to link to or by reaching out to other web admins and asking for links.
  • Monitor your backlink profile regularly. It is important to monitor your backlink profile regularly to identify any new low-quality backlinks or any changes to the trust ranks of your referring domains. You can do this by checking the BWT Backlinks report regularly.

18. Sitechecker.pro

Sitechecker. Pro is a powerful backlink analysis tool that can help you improve your website’s SEO and visibility in search engine results pages (SERPs). It provides a comprehensive overview of your website’s backlink profile, including the number of backlinks, referring domains, anchor text, and domain authority of each link. Sitechecker. Pro also lets you track your backlink growth and identify potential spam or low-quality links.

Sitechecker

How to use Sitechecker. Pro for backlink analysis

To use Sitechecker. Pro for backlink analysis, create an account and enter your website’s URL. Sitechecker. Pro will then crawl your website and identify its backlinks. Once the crawl is complete, you can view a detailed report of your website’s backlink profile.

The Sitechecker. The pro backlink report includes the following information:

  • Number of backlinks: The total number of backlinks to your website.
  • Referring domains: The total number of unique domains that link to your website.
  • Anchor text: The text used in the link text of each backlink.
  • Domain authority: The domain authority of each linking domain.
  • Link type: The type of link (e.g., dofollow, nofollow).
  • Anchor text distribution: A graph showing the distribution of anchor text used in your backlinks.
  • Top referring domains: A list of the top referring domains to your website.
  • New and lost backlinks: A list of backlinks that have been gained or lost since the last crawl.

How to improve your website’s backlink profile using Sitechecker. pro

Once you have analyzed your website’s backlink profile using Sitechecker.pro, you can start to take steps to improve it. Here are a few tips:

  • Focus on building backlinks from high-quality domains. Backlinks from high-quality domains are more valuable than backlinks from low-quality domains.
  • Get backlinks from relevant websites. Backlinks from relevant websites are more likely to be seen as valuable by search engines.
  • Use a variety of anchor text. Avoid using the same anchor text for all of your backlinks. Instead, use a mix of relevant keywords and phrases.
  • Monitor your backlink profile regularly. Use Sitechecker. Pro to monitor your backlink profile regularly and identify any new or lost backlinks. If you find any spammy or toxic backlinks, you should disavow them.

Here are some additional tips for using Sitechecker.pro effectively:

  • Use the filters in the backlink report to narrow down the results and focus on the backlinks that are most important to you.
  • Use the “Export” button to export your backlink data to a CSV file. This can be useful for further analysis or for sharing with others.
  • Use the “Track backlinks” feature to track the progress of your link-building efforts over time.
  • Use the “Disavow backlinks” feature to disavow any spammy or toxic backlinks.

19. BuzzSumo

BuzzSumo is a powerful content discovery and backlink analysis tool that can help you to improve your website’s SEO and visibility in search engine results pages (SERPs). It provides a comprehensive overview of your website’s backlink profile, including the number of backlinks, referring domains, anchor text, and social shares of each link. BuzzSumo also allows you to track your backlink growth over time and identify any potential spam or low-quality links.

BuzzSumo

How to use BuzzSumo for backlink analysis

To use BuzzSumo for backlink analysis, create an account and enter your website’s URL. BuzzSumo will then crawl your website and identify all of its backlinks. Once the crawl is complete, you can view a detailed report of your website’s backlink profile.

The BuzzSumo backlink report includes the following information:

  • Number of backlinks: The total number of backlinks to your website.
  • Referring domains: The total number of unique domains that link to your website.
  • Anchor text: The text used in the link text of each backlink.
  • Domain authority: The domain authority of each linking domain.
  • Link type: The type of link (e.g., dofollow, nofollow).
  • Social shares: The number of times each backlink has been shared on social media.
  • Anchor text distribution: A graph showing the distribution of anchor text used in your backlinks.
  • Top referring domains: A list of the top referring domains to your website.
  • New and lost backlinks: A list of backlinks that have been gained or lost since the last crawl.

How to improve your website’s backlink profile using BuzzSumo

Once you have analyzed your website’s backlink profile using BuzzSumo, you can start to take steps to improve it. Here are a few tips:

  • Focus on building backlinks from high-quality domains. Backlinks from high-quality domains are more valuable than backlinks from low-quality domains.
  • Get backlinks from relevant websites. Backlinks from relevant websites are more likely to be seen as valuable by search engines.
  • Use a variety of anchor text. Avoid using the same anchor text for all of your backlinks. Instead, use a mix of relevant keywords and phrases.
  • Monitor your backlink profile regularly. Use BuzzSumo to monitor your backlink profile regularly and identify any new or lost backlinks. If you find any spammy or toxic backlinks, you should disavow them.

Here are some additional tips for using BuzzSumo effectively:

  • Use the filters in the backlink report to narrow down the results and focus on the backlinks that are most important to you.
  • Use the “Export” button to export your backlink data to a CSV file. This can be useful for further analysis or for sharing with others.
  • Use the “Track backlinks” feature to track the progress of your link-building efforts over time.
  • Use the “Disavow backlinks” feature to disavow any spammy or toxic backlinks.

How to Use Backlink Analysis Tools

Once you have chosen a backlink analysis tool, you can use it to improve your website’s ranking. Here are a few tips:

  • Identify your backlink profile. The first step is to identify your backlink profile. This will give you a baseline to work from. You can use a backlink analysis tool to see your backlinks, their anchor text, and their domain rating (DR).
  • Analyze your competitors’ backlink profiles. Once you know your backlink profile, you can analyze your competitor’s backlink profiles. This can help you to identify new backlink opportunities. For example, you can see which websites link to your competitors but not to you. You can also see which keywords drive the most traffic to your competitors.
  • Disavow bad backlinks. Bad backlinks can harm your ranking. You can use a backlink analysis tool to identify bad backlinks. Once you have identified bad backlinks, you can disavow them. Disavowing a backlink tells search engines that you do not want to be associated with that backlink.

Best Backlink Analysis Tools for SEO in 2023

Conclusion

Backlink analysis tools are essential for any SEO professional. They can help you improve your website’s backlink profile, leading to higher rankings in search results. Backlink analysis tools are essential for any SEO professional. They can help you improve your website’s backlink profile, leading to higher rankings in search results.

FAQs – Best Backlink Analysis Tools for SEO in 2023

What is the best backlink analysis tool for SEO?

There is no one-size-fits-all answer to this question. The best backlink analysis tool for SEO will depend on your specific needs and budget. However, some of the most popular backlink analysis tools include Ahrefs, Semrush, Majestic SEO, and Moz Link Explorer.

How often should I check my backlinks?

It is a good idea to check your backlinks regularly. This will help you to identify any new backlinks that you have gained, as well as any bad backlinks that you may need to disavow. You should also check your backlinks after you have made any changes to your website.

How can I improve my backlink profile?

There are many things you can do to improve your backlink profile. One of the best ways to improve your backlink profile is to create high-quality content relevant to your target audience. When you create high-quality content, other websites are likelier to link to it.

You can also improve your backlink profile by guest blogging on other websites. Guest blogging is a great way to get your content in front of a new audience and to earn backlinks from other websites.

Finally, you can improve your backlink profile by promoting your content on social media. When you promote your content on social media, you increase the chances that other websites will see it and link to it.

What are some good backlink-building strategies?

Some good backlink-building strategies include:

  • Creating high-quality content
  • Guest blogging
  • Promoting your content on social media
  • Reaching out to other websites for backlinks
  • Submitting your website to directories

How can I disavow bad backlinks?

To disavow bad backlinks, you can use Google’s Disavow Tool. The Disavow Tool allows you to submit a list of backlinks you want Google to ignore. To use the Disavow Tool, you must create a text file containing the URLs of the backlinks you want to disavow. Once you have created the text file, you can submit it to the Disavow Tool.

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