Google’s new Ranking signal “Openness” | Complete Guide

Forget the days of frantically refreshing Google Maps, only to be met with the dreaded “closed” tag. The search engine giant has a new sheriff in town, and its name is Openness. Quietly introduced in late 2023, this ranking signal prioritizes businesses communicating their operating hours, ensuring a seamless and frustration-free experience for searchers. But what exactly is this “Openness” beast, and how can you harness its power to boost your SEO game? Buckle up, folks, because we’re about to unlock the secrets behind Google’s latest ranking factor. Get a complete guide of Google’s new Ranking signal Openness.

What is an Open signal ranking

What They Are:

  • Opensignal rankings are a globally recognized system for evaluating and comparing consumers’ real-world mobile network experience.
  • Opensignal, an independent analytics company measuring wireless network performance, generates them.
  • The rankings are based on billions of measurements collected from smartphone users, providing a comprehensive and unbiased view of network quality.

How They Work:

Data Collection:

Opensignal’s app, installed on millions of smartphones, continuously measures various aspects of network performance, including:

  • Download and upload speeds
  • Video streaming quality
  • Gaming experience
  • Voice call quality
  • Coverage availability

Analysis and Scoring:

Open signal analyzes the collected data to calculate scores for each network operator in several key metrics:

  • Video Experience
  • Voice App Experience
  • Download Speed Experience
  • Upload Speed Experience
  • 4G Availability
  • 5G Availability
  • Games Experience
  • Coverage Experience


  • Operators are ranked based on their scores in each metric, with higher scores indicating a better user experience.
  • Rankings are published for different countries, regions, and cities, allowing users to compare network performance in their specific areas.

Key Benefits:

  • Unbiased Insights: Opensignal’s independence ensures impartial and objective rankings.
  • Real-World Data: Rankings reflect user experiences, not just theoretical network capabilities.
  • Comprehensive Metrics: Rankings cover many network performance aspects, providing a holistic view.
  • Global Coverage: Rankings are available for many countries and regions, enabling global comparisons.
  • Regular Updates: Rankings are updated regularly to reflect changes in network performance.


Open signal rankings play a significant role in the following:

  • Guiding consumers in choosing mobile network operators.
  • Informing operators about their network performance and areas for improvement.
  • Driving competition and innovation in the mobile industry.
  • Providing valuable insights for stakeholders like regulators and investors.

What is an Open signal ranking

Demystifying the Algorithm: What is this “Openness” Signal?

Please think of the Openness signal as a virtual thumbs-up for businesses that play fair with their hours. Google, the ultimate digital concierge, wants to show users businesses they can rely on. So, how does it define this elusive quality?

Cracking the Code: Google considers several factors when assessing a business’s Openness, including:

  • Accuracy: Are your listed hours on Google My Business (GMB), your website, and other platforms consistent and always up-to-date?
  • Visibility: Are your hours displayed prominently and easily accessible across all platforms?
  • Completeness: Do you account for special schedules, seasonal changes, or unexpected closures?
  • Communication: Do you proactively inform customers about temporary changes or closures through website notices, social media updates, or Google Posts?

Beyond Brick-and-Mortar: While the Openness signal initially focused on local businesses like restaurants and shops, it’s gradually extending its reach to the online realm. E-commerce stores with clearly defined customer service hours or appointment-based businesses with transparent booking schedules are now reaping the benefits of Openness-optimized SEO.

Local vs. Global: Location is crucial in how the Openness signal impacts your rankings. For local businesses, accurate and visible hours can differentiate between a bustling storefront and tumbleweeds rolling through. However, even global websites can benefit from showcasing clear communication channels and the availability of information.

The Power of Transparency: Why Does Google Prioritize Open Businesses?

It’s simple: Google wants happy searchers. And what makes a searcher happier than finding a business open for business when they need it most? Openness isn’t just about ranking algorithms; it’s about building trust and minimizing user frustration.

User Experience Reigns Supreme: Imagine the disappointment of planning a delicious post-work dinner only to arrive at a locked restaurant door. Not only is that a missed sale for the business, but it’s also a negative experience for the searcher, potentially damaging their trust in the business and Google’s recommendations. Openness combats this frustration by ensuring users encounter what they expect – open doors and welcoming service.

Building Trust: You demonstrate transparency and reliability when you consistently update your hours and communicate changes proactively. This builds trust with potential customers, encouraging them to choose you over competitors who operate in the shadows. Trust is the cornerstone of any successful business, and Openness is the digital handshake that seals the deal.

Fighting the Frustration Factor: Misinformation breeds frustration. Imagine driving across town for a specific product, only to find the store closed due to an unannounced event. Not cool. By embracing Openness, you eliminate this frustration factor, ensuring satisfied customers and a smooth user experience that keeps them returning for more.

Google's new Ranking signal Openness | Complete Guide

Optimizing for Openness: How to Signal Availability and Boost Rankings

Now that you understand the power of Openness, it’s time to implement it. Here’s how to optimize your online presence and signal availability like a pro:

Claiming Your Local Throne: Google My Business is your gateway to Openness optimization. Claim your listing, keep it updated with accurate and detailed hours, and utilize features like “special hours” and “posts” to communicate schedule changes effectively.

Accuracy is Everything: Remember, consistency is key. Ensure your hours are identical across all platforms – GMB, your website, social media, and any online directories you’re listed on. Please don’t underestimate the power of a single mismatch; it can send your Openness score plummeting.

Beyond Hours: Openness isn’t just about clock-punching. Showcase your availability in creative ways. Offer online booking options, display estimated response times for customer inquiries, and proactively communicate potential delays or disruptions. Remember, clear communication is just as important as accurate hours.

Pro Tip: Tools and Strategies: Embrace technology! Tools like Google Posts Manager and Hootsuite can help you schedule updates and communicate consistently across platforms. Additionally, consider implementing live chat options or automated email responses to enhance your Openness game further.

Case Studies: Real-World Examples of Openness in Action

The power of Openness isn’t just theoretical; it’s driving real-world results for businesses that embrace transparency. Here are two inspiring examples:

From Frustrated to Fanatic: How Accurate Openness Won Over a Customer

A busy professional, Sarah craved a post-work massage after a long day. She searched online and found “Tranquility Spa,” whose website advertised a 7 PM closing time. Elated, Sarah rushed to the spa, only to find it locked and dark at 6:45 PM. Frustrated and disappointed, she vowed never to trust online hours again.

Enter Openness. Realizing the potential damage of inaccurate hours, Tranquility Spa claimed their GMB listing and meticulously updated their operating times across all platforms. They even implemented a proactive communication strategy, using Google Posts to announce schedule changes or closures.

Fast forward a few weeks, and Sarah, still yearning for that massage, decided to give Tranquility Spa another shot. This time, she was greeted by smiling staff and a relaxing ambiance. Impressed by their updated hours and transparency, Sarah became a loyal customer, singing their praises to anyone who’d listen.

The Local SEO Success Story: Climbing the Rankings with Open Communication

“Joe’s Bike Repair,” a small neighborhood shop, struggled to compete with larger chains in online searches. Despite offering exceptional service and competitive prices, Joe’s SEO game was lagging. The culprit? Inconsistent and outdated operating hours are listed on various platforms.

Determined to turn things around, Joe embraced Openness. He claimed his GMB listing, meticulously updated his hours everywhere, and actively engaged with his online community. He used Google Posts to showcase his expertise, announce special promotions, and, most importantly, communicate any schedule changes due to weather or personal commitments.

The results were astounding. Joe’s website traffic surged, his GMB listing climbed the local search rankings, and new customers poured through his doors. The key? Openness. By prioritizing transparency and clear communication, Joe transformed his small shop into a local SEO powerhouse, proving that trust and accurate information are the ultimate ranking boosters.

These are just two examples of how Openness can work wonders for businesses of all sizes. By prioritizing transparency, you build customer trust and signal your reliability to Google’s algorithms. Remember, honesty is the best policy in the digital age, and Openness is the key to unlocking SEO success.

Beyond the Basics: Advanced Strategies for Exploiting Openness

Once you’ve mastered the Openness fundamentals, it’s time to level up your game with these advanced strategies:

Dynamic Openness: Adjust your hours for seasonal peaks and events. Let Google know if you’re open later during the holiday shopping season or offer extended hours for a special promotion. This flexibility demonstrates your commitment to customer convenience and can give your rankings a seasonal boost.

Proactive Transparency: Don’t wait for surprises. Anticipate potential closures or disruptions and communicate them proactively. Use Google Posts, social media updates, or website banners to inform customers about scheduled maintenance, unexpected events, or temporary changes in your operating hours. Transparency builds trust and avoids frustrating user experiences.

Embracing Openness Beyond Search: Openness isn’t just for SEO; it’s a philosophy for building trust and customer loyalty. Be transparent in all your interactions, from product descriptions and pricing to customer service policies and return procedures. The more open you are, the stronger your connection with your customers will be.

Remember, Openness is a journey, not a destination. By continuously embracing transparency, communicating effectively, and adapting to user needs, you can leverage this powerful ranking signal to climb the search engine ladder and achieve lasting SEO success.


In today’s competitive digital landscape, standing out from the crowd requires more than just catchy keywords and backlinks. Google’s Openness signal presents a unique opportunity to differentiate your business, build trust with potential customers, and dominate local search results. By prioritizing transparency, embracing clear communication, and optimizing your online presence for availability, you can unlock the true power of Openness and watch your SEO soar to new heights.

So, what are you waiting for? Claim your digital throne, embrace Openness, and conquer the search engine battlefield!

FAQs – Google’s new Ranking signal Openness

1. How can I measure the impact of Openness on my SEO?

Track your website traffic, local search rankings, and customer engagement metrics before and after implementing Openness optimization strategies. You can also monitor your GMB insights to see how users interact with your listing, such as views, clicks, and calls.

2. What if my business has irregular hours?

Openness still applies! Utilize the “special hours” feature on GMB and proactively communicate your schedule changes through website updates, social media posts, and email notifications.

3. Does Openness apply to online businesses without physical locations?

Absolutely! Showcase your customer service availability through live chat options, clearly defined response times, and proactive updates about potential disruptions or changes in service hours.

4. How can I ensure my Openness efforts are consistent across all platforms?

Utilize scheduling tools like Google Posts Manager and Hootsuite to streamline communication and maintain consistent messaging across your website, GMB listing, and social media channels.

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